When we think about franchise opportunities, it’s common to picture fast food or fitness. But commercial cleaning is a surprisingly lucrative and often underappreciated space, and one where smart franchise ownership can generate steady, recurring revenue. Cleaning franchises benefit from predictable contracts, recurring customers, and relatively low overhead compared to capital-intensive businesses. Yet, how much money can these franchises truly make, and which ones lead the pack?
In this analysis, we’ll explore how cleaning franchises generate revenue, where the biggest financial opportunities lie, and why CleanNet (including CleanNet of Dallas Fort Worth) provides a compelling model, especially for franchisees ready to scale through master or regional ownership.
The cleaning franchise model offers a structured path to business ownership within a non-discretionary service industry. Franchisors provide a proven operating system, brand recognition, and a built-in support network.
This setup allows a new owner to focus on service delivery and local sales rather than building a business from scratch. The sector includes both residential services, like house cleaning, and the much larger commercial janitorial services market. Commercial cleaning often involves higher contract values and more stable, long-term relationships with businesses.
Commercial cleaning, which focuses on office buildings, medical facilities, and industrial spaces, is typically the most significant revenue generator in the cleaning franchise segment. These contracts are generally larger and offer recurring monthly income, providing a predictable revenue stream.
Facilities require regular cleaning to maintain health standards, appearance, and employee well-being, meaning commercial demand is less susceptible to economic downturns. Focusing on large-scale janitorial services often allows franchises to capture a bigger piece of the overall market.
CleanNet is a significant player in the commercial cleaning and facility maintenance franchise industry, with a long history of serving large-scale commercial clients. The company’s success is built on providing a comprehensive suite of janitorial services tailored for various business environments.
Annual revenue figures for the entire CleanNet system demonstrate its substantial presence and financial power within the competitive franchise space. Its estimated total system revenue indicates a major operation, placing it among the largest in the cleaning market.
For master franchise owners, CleanNet’s system is particularly attractive: as described on our corporate site, master franchisees bill clients directly and then pay sub-franchisees, meaning the master collects royalties and management fees first. This structure maximizes cash flow and minimizes the exposure to payroll risk during billing cycles.
Several critical factors drive profitability for cleaning franchises, and CleanNet is built to leverage many of them:
These levers, combined, allow a well-run CleanNet or other cleaning franchise to generate strong cash flow, especially when scaled.
Franchise financial performance is influenced heavily by the fee structure set by the corporate entity. Franchisors charge an initial franchise fee and ongoing royalty payments, which come out of the franchisee’s gross revenue.
The royalty percentage varies among brands, and a higher rate means a lower share of the gross revenue remains with the unit owner. Before investing, a potential franchisee must closely examine these fees to understand the real net income potential after paying the franchisor.
Many top-tier cleaning franchises, including CleanNet, utilize a multi-tiered structure that includes master or regional franchise opportunities. A master franchisee buys the exclusive rights to an entire territory, such as a major metropolitan area.
This owner then sells and supports individual unit franchises within their territory, receiving a portion of their fees and royalties. This model allows the overall brand to expand rapidly, generating significant top-line revenue for the master entity and increasing the brand’s overall market share.
For a cleaning franchise to maximize revenue, territory matters. A dense territory with many commercial clients, offices, schools, medical facilities, offers far more opportunity than a sparse rural market. Master franchisees must be strategic in selecting regions with:
CleanNet supports this by selling master rights based on market population and building demographics. Whether you’re a regional owner in the Dallas Fort Worth metro or elsewhere, securing a territory with substantial commercial foot traffic can dramatically boost revenue potential.
Additionally, as industry-wide demand continues to grow, driven by greater cleaning standards, green cleaning, and disinfection needs, the right territory can become even more valuable over time.
At CleanNet of Dallas Fort Worth, we service businesses across Dallas, Fort Worth, Irving, and surrounding North Texas areas. Contact us today at 972-953-0506 to learn more about our success story.
To make the most money in the cleaning franchise space, scaling is critical. Here’s how CleanNet franchisees (especially masters) can scale effectively:
By scaling both in terms of geography and service depth, CleanNet master franchisees can substantially increase their earnings because they’re not just providing cleaning. They are building a franchise system, allowing them to generate royalties and fees, and their management income multiplies.

Understanding which cleaning franchise makes the most money involves looking at the comprehensive revenue generated by the entire franchise system, and CleanNet stands out as a top-grossing entity in the commercial sector. Ultimate profitability for the individual owner, however, comes from disciplined operations, smart territory choice, and successful client management.
The cleaning franchise model provides a stable, high-demand business opportunity, especially in the commercial janitorial space, where contracts are large and reliable. For those who want to maximize earnings in the cleaning industry, owning a CleanNet master franchise gives you more than just a job. It gives you a leveraged business built on recurring income, scalable systems, and an opportunity to earn from other franchisees.
If you’re evaluating cleaning franchises, CleanNet’s financial structure and growth model make it one of the most compelling options for serious, long-term entrepreneurial investors. Visit CleanNet of Dallas Fort Worth to see a cleaning franchise in action. We are located at 800 W Airport Fwy # 720, Irving, TX 75062.
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